My Story Was Never Fitness — The Evolution of CORE Coaching

If you’ve been following my work for a while, you might feel like something has shifted. My website looks different. My programs sound different. My social media feels different. Even my title has changed. Some of you have known me as a Fitness Trainer. Others as a Pilates Instructor or Studio Lead. More recently, as a Nutrition and Health Coach.

So it’s fair to ask: Why so many titles? Why the constant change?

From the outside, it might look like I’m still searching. Like I can’t decide who I am or what I do. The truth is the opposite.

This isn’t reinvention. It’s clarification.

This Was Never Random

I started in fitness years ago. I moved through management roles. I trained different sports. I lived and worked in multiple countries.

For a long time, I thought I was simply someone with too many interests: anatomy, psychology, nutrition, habits, gut and skin health, different sports, and even travel.

But when I zoomed out — really zoomed out — I saw the pattern. My true focus never changed.

I was never chasing variety for the sake of it. It was never random.

I was trying to understand one thing:

How do humans function at their best — physically, mentally, emotionally — in real life, not ideal conditions?

Not on perfect schedules. Not with unlimited time. Not with flawless discipline.

What truly fascinates me lives at the intersection of:

• fitness and movement

• nutrition and health

• psychology and behaviour change

• habit science & routines

• plans and systems that I so love to create (where apparently my love for travel comes in very useful)

That intersection is my true zone.

Which is why calling myself “just” a fitness coach or “just” a health coach never sat right.

Over time, everything kept pulling me in one clear direction — toward the work you could call Habit and Lifestyle Coaching, with a deep focus on human performance and lifestyle design.

A Life of On‑Track, Off‑Track & The Part Most Experts Don’t Talk About

When people hear my background, they often assume consistency. Here’s the uncomfortable truth.

As a teenager, I trained rock climbing, running, and swimming. Sounds healthy, right? In reality? I burned out. Months of discipline followed by months of nothing.

I studied Physical Education at university. Again — sounds healthy, right? But there were periods of partying, disengagement, and complete loss of interest in movement.

I lived in 4 different countries and travelled through around 30 of them. Incredible experience, right? Also incredibly destabilising.

Every relocation, every time zone shift, every new routine knocked me off track. Even now, coming home from long trips takes time to recalibrate.

Despite 15 years in fitness, I have never lived a perfectly disciplined lifestyle.

I still don’t wake up every day excited for early morning workouts. I don’t eat perfectly all the time. I don’t follow rigid routines without resistance. You’d probably think I do – but I don’t. And I am not going to pretend.

For a long time, I thought that meant something was wrong with me. I struggled until I understood why this model fails us. To me, fitness alone was incomplete. Discipline and regimes made me burn out. Every time my environment changed, my lifestyle fell apart.

I realised that it’s not about extremes.

I realised that I can’t live at 100%. But I also don’t want to live in chaos. So I stopped chasing motivation. And I started designing habits. Small ones. Flexible ones. Ones that bend with life instead of breaking under it. I aim for 80%. Because 80% is what actually lasts.

Then came the moment that changed everything.

When Health Collapses, Perspective Changes

A few years ago, I developed serious skin issues. Eczema. Random rashes. Chronic flare‑ups. If you’ve never dealt with this, it’s easy to minimise it. If you have — you know how deeply it affects your confidence, energy, work, and mental health. It took a massive toll on my life, both personal and professional. (I don't want to repeat the story here, but you can read more in my previous post.)

That period reshaped my life.

Years of trial and error. Last year being the hardest. But eventually — I healed.

The Question That Wouldn’t Leave Me Alone

Once I stabilised, one question kept looping in my mind: What actually worked?

Not just for my skin — but for my nervous system, my digestion, my habits, my identity. What was different from all the previous years?

I started looking at my life as a whole. Not isolated problems. Not separate careers. Not separate routines and lifestyles. But a system. I kept zooming out and looking at all the different milestones and experiences as dots on a blank page. Who am I? What have I lived through? How does it shape my work — and how can I help others live better?

And suddenly everything connected. The seemingly random dots created a cohesive image. I wasn’t failing at consistency or my health. I was trying to force lifestyles that didn’t fit.

Even during my eczema healing, I thought what saved me were diets, detoxes, and mental health practices. Yes, they all did a pretty heavy lifting, but the truth is this: What truly carried me through was habits.

If it wasn’t for routines that were understandable, doable, and meaningful, I would not have lasted a full year in that healing process.

What I needed — and what most people need — is healthy living that is doable. No matter what goal you are trying to achieve.

No matter where you live. No matter how much you travel. No matter how busy or boring your lifestyle is. We are all entitled to health and happiness.

Health should be accessible. Happiness should not feel forced.

My Story is Not Fitness

And it never really was. I felt it for a long time — but I didn’t understand it. There was always something missing, no matter the path or the job I chose.

I once thought it was eczema. Or gut issues. Or posture problems. Or burnout. Or weight fluctuations. Those are just chapters.

My real story – the one that has a true meaning – is me rebuilding my life, body, and habits from the ground up multiple times. And each time learning something about systems, consistency, identity, and how humans function.

I’ve lived through a health collapse. 

I’ve lived through identity collapse.

I’ve lived through burnout.

I’ve lived through “I know what to do, but I can’t make myself do it.”

I’ve lived through rebuilding habits again and again.

I’ve lived through chasing perfection and then breaking down.

Most experts pretend and sell perfection.

I understand the messy human side. Because I’ve lived through it.

This is why my story is not fitness. It is more. It’s “lifestyle reset & design”. 

Why CORE Had to Evolve

As you can see, my lifestyle and my routines are not perfect. Far from it. They never were — and never will be. But I am done with going from 0 to 100 and back to 0. And I am done watching my clients do the same.

On track. Off track. Too busy to start. Too tired to continue. Travelling so they can’t “start living healthier now”. Working and living through different time zones, so they can’t sleep well or eat well. 

Your life should not disqualify you from feeling good in your body. Just because you have a certain type of job or lifestyle doesn’t mean you can’t feel strong, healthy, and confident.

That’s why CORE evolved.

What started as an inside‑out health concept — gut health, posture, mental health, running  — has grown into a full lifestyle and habit‑based framework. A philosophy built on behaviour change, sustainable routines, and human‑centred systems.

CORE is no longer about fixing isolated problems. It’s about designing days that support energy, consistency, and resilience.

This is what the new refreshed version of CORE is, and this is what my coaching and my programs are about.

Welcome to the New CORE - Habit & Lifestyle Coaching

As my husband once said,

“Habits are the hardest and most basic step to achieving anything.”

The new CORE reflects that truth.

This is where I don’t just plan your workouts or meals. I help you plan your days. Your routines. Your energy. Your identity. Your physical and emotional strength.

Where I make it my mission to transform your habits and your body — for a life that actually works. In the real world.

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